Perhaps the fastest and most cost-effective way to reach your customers today is with email marketing software-especially when there are so many 100% FREE email marketing solutions available. But thanks to the widespread reach of the internet and the number of time consumers spend online these days, reaching your potential customers has never cost less. One of the most common-and, in my opinion, weak-rebuttals when one of the sharks asks an entrepreneur why they should invest in a fledgling business with little to show for itself thus far is, “Because we haven’t put any money into marketing yet!”įor some reason, many small business owners still falsely believe that, in order to scale, they need the money to invest in a million-dollar TV commercial or put hundreds of thousands into radio and print ads to get the word out. millionaire venture capitalists) and pitch the VCs on why they should invest in their business.
If you’re not familiar with the show, every week, small business owners and entrepreneurs get up in front of the “sharks” (i.e. See now a list of the best free email marketing software solutions to help your business to grow and you stay in contact with your users/clients easily with mailing.Īs a small business marketer with my own entrepreneurial dreams, I’m a big fan of the show Shark Tank on ABC.
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